Cristiano Ronaldo named most powerful player on Instagram at 2022 World Cup
Cristiano Ronaldo leads Lionel ‘Messi, Neymar and Kylian Mbappe as th’e most influential footballer on Instagr’am due to play at the 2022 World’ Cup.
Portugal forward Ronaldo ha’d a 47% increase in followers in the ‘past year.
He averages more than $3.5m in’ media value per post, according to a’nalysts Nielsen Sports.
Manchester United team-mate J’adon Sancho is the most influentia’l English player, while Gavi is the breakth’rough star with a 5,165% growth in fol’lowers.
Rankings are based on Nielsen’s i’nfluencer measurement tool, which evalu’ates total followers, follower growth, e’ngagement rate and average brand value pe’r post on Instagram to give a media v’alue total.
It ranked the players who are ex’pected to feature at the 2022 World C’up in Qatar.
Ronaldo has 480 million follow’ers on Instagram, while Argentina’s M’essi is followed by 360 million peopl’e – a 38% growth in the past 12 months – an’d produces $2.6m of media v’alue per post.
The Paris St-Germain attacking tr’io of Messi, Neymar and Mbappe’ rank second, third and fourth respectively be’hind Ronaldo, each averaging m’ore than $1m per post.
Of the top 10, Brazil’s Vinicius Jun’ior had the biggest growth in follow’ing of any player with a 90% increase, havi’ng scored the winner in the Champio’ns League final for Real Madrid against Liverp’ool.