Costa del Sol luxury real estate: who is buying and how in 2024

A study conducted by Pure Living Properties showed that investments in the premium sector of the Golden Triangle in 2024 amounted to €3.2 billion. This is 20% more than in the previous year.

Real estate agency Pure Living Properties analyzed the situation on the luxury real estate market in the most prestigious areas of the Spanish Costa del Sol, which form the famous Golden Triangle: Marbella, Estepona and Benahavis.

It is already known that in 2024 the premium housing market on the Costa del Sol will attract €3.2 billion, which is 20% more than last year. Investors invested the most in Marbella – €1.6 billion, followed by Estepona (€800 million) and Benahavis (€500 million). To this renowned “Golden Triangle” it is worth adding the Finca Cortesin area, where €300 million has been collected in the luxury property market this year.

This growth is primarily due to the influx of new international investors. The real estate agency assures that 90% of transactions in this sector on the Costa del Sol were made by foreign buyers, especially from the United States and the Middle East.

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